The Future in AI Retail Analytics
Invisible Insight. Visible Impact
Trusted by forward-thinking retailers across Europe & MENA
Retail Has Changed. So Should Your Data.
Traditional retail analytics are falling behind the pace of modern commerce. It's time for a new approach.
Legacy people counters are unreliable
Traditional counting methods miss the full picture, leading to inaccurate data and poor decision making.
Surveys and POS data don't show behavior
Static data sources can't capture real customer movement patterns and shopping behaviors in your stores.
Retailers need real-time, privacy-compliant insights
Modern retail demands instant, actionable data while respecting customer privacy and regulatory requirements.
The Cost of Outdated Analytics
Fix Layout Blind Spots Costing You Sales
Anonymous sensor-based tracking turns your store into a data-driven operation. See exactly where customers go, how long they stay, and what makes them buy—without cameras or personal data.
Anonymous Foot Traffic Mapping
Track real movement inside your stores — no cameras, no GPS. Our advanced sensors capture movement patterns while maintaining complete anonymity.
Dwell Time & Journey Analysis
Understand where customers pause, exit, or skip. Identify high-engagement zones and optimize your store layout for maximum impact.
Real-Time Actionable Dashboards
Simple insights for store managers, not just analysts. Get immediate alerts and recommendations that drive action on the shop floor.
See Your Store Through Your Customers' Eyes
Optivra Analytics
How Optivra Works
Simple technology, powerful insights—explained without the jargon
Sensor Installation
Non-invasive Setup
Our team installs small, discreet sensors on your ceiling (similar to smoke detectors). No cameras, no facial recognition—just anonymous movement tracking via depth-sensing technology.
- Ceiling-mounted sensors (1 per 50-100 sqm)
- Uses WiFi or Ethernet (no new wiring needed)
- Works with existing infrastructure
- Completely invisible to customers
Edge Processing
Data Stays On-Site
Raw sensor data is processed instantly on a small hub in your store—like a smart router. Data is anonymized immediately. No personal information ever leaves your premises.
- All processing happens locally
- Anonymous patterns only (e.g., "Person A → Zone 3")
- No faces, no IDs, no tracking across stores
- GDPR-compliant by design
Cloud Dashboard
Insights Delivered to You
Only aggregated, anonymous insights are sent to the cloud. Access your dashboard from any device to see footfall, dwell times, heat maps, and journey paths.
- Web-based dashboard (no app install)
- Real-time metrics & alerts
- Historical trends & comparisons
- Exportable reports (CSV, PDF, API)
Actionable Insights
Optimize Your Store
Get instant recommendations: move products to high-traffic zones, adjust staffing for peak hours, or redesign layouts to reduce bottlenecks—all backed by real data.
- Custom alerts (e.g., "Queue exceeds 5 people")
- Layout optimization suggestions
- Staffing schedule recommendations
- Sales correlation (with POS integration)
100% Anonymous
Zero personally identifiable data collected or stored. No cameras, no facial recognition, no GPS tracking.
95%+ Accuracy
Comparable to camera systems but with complete privacy. Tracks movement via thermal and depth sensors.
GDPR Compliant
Built to meet UK/EU data protection standards. Full DPAs available. Regular audits & certifications.
Why Optivra vs. Traditional Camera Systems?
📹Traditional Cameras
- ✗Records faces, appearance, and identities
- ✗GDPR compliance challenges (consent, storage)
- ✗Privacy concerns from customers
- ✗Expensive cloud storage for video footage
- ✗Requires manual review for insights
🔒Optivra Sensors
- ✓100% anonymous—no faces, no IDs captured
- ✓GDPR-compliant by design (no consent needed)
- ✓Privacy-first—customers can't be identified
- ✓Minimal storage—only aggregated data
- ✓Instant insights with real-time dashboards
Want to see it in action? Book a demo or start your free pilot.
Platform Overview
Explore our comprehensive retail analytics platform with real-time insights, customer journey mapping, and privacy-first monitoring.
Analytics Dashboard
Complete visitor analytics with demographics, peak hours, and conversion metrics
Analytics Dashboard
FlowSense - Customer Journey Mapping
Visualize customer paths and optimize store layouts for maximum engagement
FlowSense
Live Camera Feeds & Monitoring
Privacy-first video analytics with real-time monitoring and intelligent insights
CCTV Feeds5 cameras online
Ready to Transform Your Retail Analytics?
See how Optivra can provide actionable insights for your retail business
Real Results from Real Retailers
See how UK retailers achieved measurable ROI with Optivra's privacy-first analytics
MidMarket Supermarket Chain
⚠️The Challenge
High footfall but low conversion in specific aisles. Unclear peak times led to understaffing during busy periods and overstaffing during quiet hours.
The Solution
Deployed Optivra sensors across all 8 stores focusing on produce, bakery, and checkout zones. Integrated with POS system to correlate dwell time with actual purchases.
Key Results
In optimized produce aisle after repositioning high-margin items to high-dwell zones
In checkout queue times by adjusting staff schedules based on real-time peak hour data
By optimizing staffing schedules to match actual footfall patterns
Increase across all 8 locations (after subscription costs)
Before vs. After Metrics
“Optivra transformed our operations. We finally understand where customers actually go and how long they stay. The ROI was clear within the first 6 weeks of the pilot.”
Ready to achieve similar results for your retail business?
Start Your Free PilotDesigned for GDPR. Built for Trust.
Privacy isn't an afterthought—it's the foundation of everything we build. Get powerful insights while maintaining the highest standards of data protection.
No cameras, no facial recognition, no IDs
Our technology works without any visual identification or personal data collection.
Fully compliant with EU, UK and Saudi data regulations
Built from the ground up to meet GDPR, UK GDPR, and PDPL requirements.
Edge-based processing with no cloud identity tracking
All processing happens locally with no personal data transmitted to external servers.
Privacy-First Architecture
Our technology stack is designed with privacy at its core
Compliance & Certifications
We maintain the highest standards of data protection and privacy compliance
Frequently Asked Questions
Get detailed answers about our technology, pricing, integration, and more
Still Have Questions?
Our team is here to help. Reach out directly for personalised answers.
Join Our Retail Pilot Program
We're partnering with retailers across the UK & EU to pilot our people analytics platform. Open to all qualifying stores—apply in 2 minutes to see if you're a fit. Be among the first to transform your customer insights.
Ideal for:
Supermarkets
Large format grocery and retail
DIY chains
Home improvement and hardware
Pharmacies
Health and wellness retail
Department stores
Multi-category retail spaces
Large-format independents
Independent specialty retailers
What You'll Get:
- Free 3-month pilot program
- Full installation and setup support
- Dedicated customer success manager
- Custom insights and recommendations
Apply to Join
See It in Action
Watch how Optivra transforms customer insights and hear from retailers already seeing results.
What You'll See:
Real-time Heat Maps
Live visualization of customer movement patterns
Dwell Time Analysis
Understanding where customers spend their time
Journey Optimization
Identifying bottlenecks and improvement opportunities
Privacy Controls
Complete anonymization and data protection features
What Our Pilot Partners Say
“We finally understood why customers were skipping our promo aisle. The insights from Optivra helped us increase engagement by 40% in just two weeks.”
“The privacy-first approach gave us confidence to deploy across all our locations. Our customers trust us more knowing we respect their privacy.”
“Real-time insights changed how we staff our stores. We optimized our workforce and improved customer satisfaction simultaneously.”
About Optivra
Built on proven venture-backed tech with 5+ patents and successful exits in retail AI. Optivra is a deep-tech venture builder specializing in privacy-first retail analytics—backed by industry experts and validated through rigorous pilot programs.
Deep-Tech Venture Building
At Optivra, we don't just invest in technology—we build it from the ground up. Our unique approach combines deep technical expertise with commercial acumen to create ventures that solve real-world problems.
Optivra represents our commitment to privacy-first innovation in the retail sector, developed in partnership with leading European retailers and privacy regulators.
Deep-Tech Innovation
Cutting-edge technology development with a focus on privacy-first solutions
Venture Building
Comprehensive support from ideation to market-ready products
Industry Recognition
Award-winning approach to technology commercialization
Market Focus
Strategic focus on high-impact sectors including retail analytics
Our Track Record
Notable Portfolio Companies
Why Partner with Optivra?
Technical Excellence
Our team combines deep technical expertise with real-world commercial experience
Market Validation
We validate every technology through rigorous market testing and pilot programs
Long-term Partnership
We're committed to the long-term success of our ventures and their customers